Insights

In a rapidly evolving world, we can count on events to innovate, inspire, and impress. What exactly were the event experiences and technologies that left us spellbound in 2023? We’ve delved into the past year to unearth the magic and are excited to share these insights with you. In our upcoming virtual summit, we profile […]

In the face of dynamic trends, new technologies, and a generational shift, events industry careers are evolving at an unprecedented pace. Discover the future of event leadership and careers with our new report. Our comprehensive report brings you the keys to understanding these changes and crafting your successful future path. It helps you answer two […]

The inaugural Skift Meetings Forum was held in New York City on September 27, 2023. A group of senior meeting professionals joined the industry’s top leaders to discuss the evolving landscape of meetings and events. Skift Meetings and New York City Tourism + Conventions have partnered to produce this report that recaps the forum’s key […]

This content was created collaboratively by Stova and Skift’s branded content studio, SkiftX. While there has been a shift back to in-person events and average attendee numbers are finally surpassing 2019 figures, one lasting effect of the pandemic’s virtual event wave remains: Marketing teams continue to hold the central role they took on during this period, […]

This content was created collaboratively by BESydney and Skift’s branded content studio, SkiftX. Business events have always been drivers of change, for participants, industries, and wider global communities; however the world continues to shift in ways that make it both more important and more difficult to execute this level of impact. The continued pandemic recovery coupled […]

The third edition of our virtual summit focuses on uncovering what lies ahead for the meetings industry. Created for forward-thinking meeting professionals, it is brimming with expert insights, up-to-date predictions, and best practices from industry leaders. It features big thinking planners who are at the forefront of innovation, sharing how they are creating the future. […]

2023 is just around the corner. As we  look ahead, it’s natural to be concerned about the challenges we might face. With so many forces currently at play, identifying those potential challenges  is only half the battle. We also must find ways to prepare for those changes. Some of the unknowns we face are caused […]

Over the last two-and-a-half years, we’ve regularly gathered data on the state of the industry. Analyzing primary data was particularly important at the peak of the COVID pandemic as it enabled us to assess the impact of COVID and look closely at how the industry was coping. As we continue to move out of COVID […]

You’ve definitely heard buzz about event data. There’s no shortage of talking heads that declare the virtue of “data-driven” anything and “data-driven” everything else. And yes, there’s a lot of value in all of it.  But there’s more to event data than simply collecting metrics about demo conversions, counting retweets, or tracking session attendees. It’s […]

Two years into the pandemic, the event industry is still grappling with uncertainty — but it is better prepared than ever before. Join us to hear top insights and predictions for 2022 from industry leaders, including the organizers behind major exhibitions, key association executives, agency planners, and venue management companies.