The festivalization of events trend reached a whole new level in 2022 with a private three-day experiential music festival featuring superstar Bruno Mars. Corporations globally are investing in festival experiences as strategic incentives to attract and retain young talent.
Event Design
How C2 Delivers Value Through Creative Sponsor Activations
Montreal’s image as a creative hub owes a lot to C2. The iconic business event plays a key role attracting investment to the city and creative sponsor activations are an important part of how it delivers value.
Miguel Neves | 3 days ago
Event Design
5 Ways to Disrupt and Improve Your In-Person Event Agenda
Perfecting in-person meeting agendas may require a break with tradition. Here are 5 ways a thoughtfully reimagined agenda will secure more registrations and deliver more value to discerning attendees.
Louise Felsher | 2 weeks ago
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Event Design
5 Trends to Take Your Events From ‘Back to Normal’ to ‘Better Than Ever’
The industry may be celebrating the return of in-person events and meetings, but that doesn't mean anyone wants to go back to business as usual. Here are five event trends that will help your meetings live up to shifting attendee expectations.
Marriott Bonvoy | 2 months ago