Event Design

The design of your event or meeting is the key to creating engaging, memorable experiences for your attendees. When done right, event design not only enhances participant engagement but also helps achieve your event goals and objectives.

At Skift Meetings, we offer expert insights into the tools, techniques, and strategies that will help you design events that wow your audience and drive results.

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Here, you’ll discover:

Best practices in meeting design to foster engagement and interaction.
Innovative tools and technologies to streamline event design and execution.
Techniques to align your design with your event objectives and desired outcomes.
Case studies showcasing successful event designs and strategies.

Perfecting meeting design means creating an atmosphere where participants are engaged, motivated, and inspired. Whether it’s through thoughtful room layouts, interactive formats, or cutting-edge tech, effective design has the power to change behavior, boost learning, and achieve goals.

Start exploring the latest in event and meeting design and make your events more impactful today!

Event Design

As Europe Swelters, Event Organizers Face a New Reality: Heat Emergency Planning

Europe's heatwave is forcing organizers to cancel events and rethink attendee safety in real-time. The question is no longer whether extreme heat will disrupt the events calendar; it's whether the industry has built the protocols to respond when it does.

Andrea Doyle | 2 days ago

Event Design

Sales Incentive Programs: Why Luxury Resorts Aren’t Enough

Corporate incentive travel has historically relied on luxury. But today’s top earners are demanding something far more valuable: meaning.

ITA Group + Skift Meetings | 3 days ago

Event Design

What’s Behind Forrester’s Pivot to Smaller Events

The research firm is betting big on shorter, more intimate forums to reverse a 57% decline in event revenue over three years.

Miguel Neves | 2 weeks ago

Destinations

Meeting Planners Are Done With Forced Networking — Here's What's Working Instead

Meeting planners are rethinking conference networking. Here’s how Louisville is creating more experiential attendee connections.

Louisville Tourism + Skift Meetings | 3 weeks ago

Katharina Path bring her baby to IMEX Frankfurt.

Event Design

Conventions Slowly Make Room for Babies

As the events industry pushes for greater inclusivity, new parents, especially mothers, are asking why so many events still turn them away at the door.

Andrea Doyle | 4 weeks ago

Event Design

How Planners Are Extending Impact to Justify Event Spend

As costs rise, meetings that keep attendees engaged beyond the opening and closing sessions are the ones most likely to win executive buy-in.

ITA Group + Skift Meetings | 1 month ago

Event Design

Disconnect to Connect: The Rise of Phone-Free Events

Scrolling, texting, checking email. Attendees may be physically present at events but are often mentally elsewhere. Some planners think phone-free events may be the only way to get their attention back.

Andrea Doyle | 2 months ago

Destinations

How Beach Destinations Are Delivering More for Today’s Meetings

For planners under pressure to deliver stronger engagement and clearer ROI, destinations like Fort Myers - Islands, Beaches and Neighborhoods are expanding the role of beachfront meetings beyond passive relaxation into more active, experience-driven programming. Think manatee-spotting kayaking tours for team building, outdoor breakout sessions at the former homes of Thomas Edison and Henry Ford, and more.

Fort Myers – Islands, Beaches and Neighborhoods + Skift Meetings | 2 months ago

Event Design

Freeman Launches 3D Visualization Platform

Freeman's new in-house platform turns convention center floor plans into navigable 3D environments — and has the potential to change how planners visualize, sell, and build events before a single booth goes up.

Andrea Doyle | 3 months ago

Event Design

What It Takes to Hold a Meeting On Top of Cape Town's Iconic Table Mountain

The only way to transport everything was by cable car, the planners were not permitted to bring generators, the venue had never held a major event before — and then the rain came.

Barbara Scofidio | 5 months ago