Event Design

With inflation rising and competition for attendee attention heating up, event organizers can't afford to miss the mark. A solid event strategy is now more necessary than ever, and the surest way to get there is by learning from event data. How do you figure out which data will deliver real value? That's where the right guidance can be vital. Here are 11 expert tips that will empower you to leverage event analytics at every stage in the planning process.

Labor shortages are impacting events in multiple and sometimes completely unforeseen ways. Four event experts candidly share their horror stories. Treat these as warnings for those hosting events in the weeks and months ahead.

When bourbon maker Old Forester started offering alcohol-free mint juleps at the Kentucky Derby, it became clear that non-alcoholic beverages had become a thing. And to many event planners, the companies they work for, as well as attendees, that is a good thing. There are plenty of reasons to provide non-alcoholic (NA) alternatives at events. […]

“How do you effectively connect online attendees and bring them back into your event?” asked Sean Perkins, Vice President, Marketing, Consumer Technology Association (CTA), producer of CES, during Skift Meetings’ recent Event Tech Innovation Summit. The integration of offline and online events is the next step in the evolution of events, he said, adding that […]

Events, in general, use a considerable amount of an organization’s marketing budget and resources. Ask any event planner for their event checklist — you will see that the amount of time invested in an event can be staggering, like planning the logistics, driving attendance and registration, staffing, and following up with stakeholders. Because of this, […]

If you’re an event planner, you want to ensure your exhibitors’ success. Successful booths mean high ROI, and high ROI means happy exhibitors. Happy exhibitors come back again next year and allow the cycle to continue. If you’re an exhibitor, lots of qualified traffic at your booth means more sales and more opportunities to spread […]

Seriously, how can you get advice on planning events for the most demanding audiences out there? You probably know it all. Yet the world is not perfect and attendees, especially corporate event attendees, get bored very easily. So, I got my team together to think how can we help you running successful corporate events. This […]

Attendees want amazing Instagram-worthy food displays AND exquisite tastes. This article will help you master both areas with 200 ideas to get them talking, sharing, and eating. Top 10 Examples of Event Catering Ideas Tacos and Mini Margaritas Charcoal Lemonade Mini Pails of Food Floral Ice Bucket Bacon Bar Share Boards Willy Wonka-sized Chocolate Fountain […]

Props, if done badly can look tacky and cheap (even if they stretched the budget) so it’s important to use them in the right situation. We have some fantastic examples of gigantium props being done right. Props at an event can have a variety of uses including: Branding – Adding business or event branding to […]

Food stations can be an excellent idea if you want to do things differently or if your venue choice doesn’t have enough space for a formal seated service. You can make these stations as compact or open as you like, it just requires a bit of creativity. Here are some fun examples to give you […]