Event Design

The festivalization of events trend reached a whole new level in 2022 with a private three-day experiential music festival featuring superstar Bruno Mars. Corporations globally are investing in festival experiences as strategic incentives to attract and retain young talent.

Montreal’s image as a creative hub owes a lot to C2. The iconic business event plays a key role attracting investment to the city and creative sponsor activations are an important part of how it delivers value.

Gathering meeting professionals for a reception after a long day at a conference is okay, but what if an activation was added where they take home something they will enjoy for years to come?

Accessibility is a buzzword in the business events industry but is there a true effort to ensure all attendees, including people with disabilities, can participate?

Perfecting in-person meeting agendas may require a break with tradition. Here are 5 ways a thoughtfully reimagined agenda will secure more registrations and deliver more value to discerning attendees.

Successful meetings and events are designed to meet the needs of all attendees who must be motivated to attend. If they can get the information being presented online, they will not expend time or money. 

If attendees are not enjoying their event experience, they will leave or not show up in the first place. Attendees now want more control over the event experience, so planners must become designers of time.

Networking is passé, and in an ever-growing virtual world, connecting with colleagues and associates on a physical and emotional level is imperative. 

The industry may be celebrating the return of in-person events and meetings, but that doesn't mean anyone wants to go back to business as usual. Here are five event trends that will help your meetings live up to shifting attendee expectations.

Fostering a sense of belonging in event design helps ensure success for all. Google’s Megan Henshall is building a community focused on building a neuro-inclusive future.