Podcast

Building a brand by thinking like a marketer is the key to creating a successful trade show exhibit experience that achieves business goals.

The past and present intermingle in Michigan’s largest city. Detroit is synonymous with both Motown and vehicle manufacturing. It's the US’s first and only UNESCO ‘City of Design’, and its ornate buildings are a reminder of its former prosperity.

Destination management organizations have fought for years to have a seat at the table, and now they are looking to help instill change in a variety of ways.

Until six years ago, no association represented the LGBT community of meeting professionals. That all changed when David Jefferys founded LGBT Meeting Professionals Association.

Luke Bilton, co-founder of Life Science Networks, in a conversation about community, content, and connections.

Flanders is a leader in research and development on circularity. In this conversation, we explore the circular economy with Brecht Putman, senior association manager, North America at VISITFLANDERS and Karl Vrancken, research manager, circular economy at VITO.

Ren Akinci is executive vice president, people and culture officer at Emerald. Her passion lies with making diversity, inclusion, and equity an intentional focus for companies.

Lisa Messina, the very first chief sales officer at the Las Vegas Convention and Visitors Authority, discusses building back the convention market, women leadership, potential headwinds, and the new attractions groups have to look forward to.

Geneviève Leclerc, Co-Founder & CEO of #Meet4Impact, in a conversation about measuring the impact of business events.

Anca Platon Trifan, founder, creator and CEO of Tree-Fan Events & head of Events: Demystified podcast, on increasing female representation in event production, collaborating with competitors, and the importance of physical and mental fitness.