Calling All Changemakers: Create Positive Impact With Your Event

May 2023

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This content was created collaboratively by BESydney and Skift’s branded content studio, SkiftX.

Business events have always been drivers of change, for participants, industries, and wider global communities; however the world continues to shift in ways that make it both more important and more difficult to execute this level of impact.

The continued pandemic recovery coupled with geopolitical pressures are complicating everything from sourcing and staffing logistics to practical safety, leading to an increased balancing act for event organizers — who must deliver business value while also heeding the imperative to be conscientious.

This guide, brought to you by Skift Meetings and Business Events Sydney (BESydney), draws on insights from BESydney to deliver learnings with practical examples. In so doing, it demonstrates how leveraging a destination’s assets, intellectual capital, networks, and infrastructure can go a long way to making sure an event creates a strong return on investment while maximizing its wider impact through:

  • Fostering innovation
  • Delivering meaningful experiences
  • Furthering diversity, equity, and inclusion (DEI) 
  • Meeting sustainability goals
  • Creating lasting change

Eligible for CMP Credit

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Skift Meetings is accredited by the Events Industry Council to provide clock hours for webinars, events, or reports. If you are working on your Certified Meeting Professional (CMP) accreditation and want to earn CEs.

This report qualifies for 1 credit under the Strategic Planning category.

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Calling All Changemakers: Create Positive Impact With Your Event

May 2023

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