Skift Meetings Forum 2025: 8 Takeaways to Power the Events of Tomorrow

Now in its third year, Skift Meetings Forum 2025 brought together a ‘who’s who’ list of B2B thought leaders to share ideas and tackle the industry’s toughest questions. This report brings you the most actionable insights from the forum, with topics covering:

• Business Festivals: Learn how C2 proves the commercial value of creativity and invests in the return on relationships
• Brand Activations: Find out how HubSpot and a leading event agency are embracing the rise in experiential marketing
• Experience Design: Discover how Gen Z is redefining immer- sive experiences, and uncover four key strategies to meet the new demand
• Event Communities: Gain insight into how top brands like TED, Forbes, and Pinterest foster a sense of belonging
• AI Use Cases: Browse through a curated list of the top 10 AI tools for events
• Event Startups: Take inspiration from two women entrepre- neurs who built multi-million-dollar events from the ground up
• Joy as a KPI: Learn why IMEX’s Head of Program treats moments of joy as the ultimate measure of an event’s success
• Active Listening: Find out what happens when keynote speakers are transformed into keynote listeners

Presented in partnership with Marriott Convention & Resort Network, part of Marriott International, this report is your guidebook to all the most interesting conversations at Skift Meetings Forum 2025.

CMP Credits

We suggest redeeming one (1) CMP credit in the Strategic Planning category for this report.

This content was created collaboratively by Marriott Convention & Resort Network and Skift’s branded content studio, SkiftX.