Event tech has slumped lower than investors predicted. The delight of returning to in-person events is laden with a backlash towards virtual events. Nevertheless, event tech is here to stay and there are plenty of reasons to anticipate a recovery.
Event Data Is a Goldmine, But Planners Can’t Do It Alone
With inflation rising and competition for attendee attention heating up, event organizers can't afford to miss the mark. A solid event strategy is now more necessary than ever, and the surest way to get there is by learning from event data. How do you figure out which data will deliver real value? That's where the right guidance can be vital. Here are 11 expert tips that will empower you to leverage event analytics at every stage in the planning process.
Attention Meeting Planners: Instant Booking Is Finally Here
Most industry players still insist that business meetings are too complex for instant booking to be a realistic option. Thanks to platforms like Groups360 working together with major hotel brands, those old assumptions are quickly becoming outdated. Instant booking and streamlined RFPs are finally here, and the tools are only going to get better. Find out what’s possible today, and what’s coming soon.
Why Corporations Demand Multilingual Meetings
AI-powered interpretation platform Wordly released a new report on corporate usage of multilingual interpretation for events. Over 200 U.S and UK-based corporate planners responded to the survey, all working for companies with over 500 staff in either marketing or sales roles. According to the report, six or more languages are spoken at 60 percent of […]
Learn the Latest Efficiency Hacks That Event Tech Has to Offer
Event planners who are feeling overwhelmed with their current workloads might look at event tech as an added challenge they simply don’t have time for right now. It’s an understandable outlook given all the emphasis lately on live streaming tools — and even futuristic visions of the metaverse. For many planners, all the bells and […]
Drone Light Shows Bring Next Level of Branding to Corporate Events
Drones are taking the event industry to new heights, especially as environmental concerns related to fireworks increase. According to Atmospheric Environment’s journal, fireworks release high levels of pollution into the air, and as a result, many global cities are replacing conventional fireworks displays with drone shows. “Drones are representative of new technology and showcase a […]
Podcast: The Rollercoaster Ride of Virtual Event Tech
Tony is currently the CEO of meetyoo conferencing GmbH, which he founded in 1999. He first studied business administration Frankfurt/Main and during this time went on to found his first IT company. Having founded meetyou in 1999, he also managed its sister company MVC Mobile VideoCommunication GmbH, which is one of the leading system houses […]
Touchless Activations at Tradeshows Here to Stay
Covid pushed society a decade ahead in terms of digitization, and many technologies are here to stay in the events and trade show industries, said Corbin Ball, a meetings technology expert, and owner of Corbin Ball & Co. However, even now that in-person events are back, health and safety remain a focus, with touchless technology taking […]
How Data Is Helping With Event Attendee Movement
When Jay Kinghorn was the associate managing director of the Utah Office of Tourism, he was constantly frustrated by the dearth of visitor data he knew would enhance the agency’s ability to promote itself, support its members, and enhance the experience of individual travelers as well as meeting groups. That gap in market intelligence was […]