Our Reports

Our brand-new report focused on the innovative ways the business events industry is accelerating diversity, equity, and inclusion, produced in partnership with the IMEX Group. Diversity, equity, and inclusion (DEI) is no longer a nice to have — it is a must-have. Not only is it morally and legally required, but it is good for […]

This content was created collaboratively by Stova and Skift’s branded content studio, SkiftX. While there has been a shift back to in-person events and average attendee numbers are finally surpassing 2019 figures, one lasting effect of the pandemic’s virtual event wave remains: Marketing teams continue to hold the central role they took on during this period, […]

This content was created collaboratively by the Arizona Office of Tourism and Skift’s branded content studio, SkiftX. We are all beholden to technology — cell phones, inboxes, and Slack channels constantly alerting us to new notifications. With recent research revealing that more than half of Americans are suffering from burnout, it may be time to rethink […]

This content was created collaboratively by BESydney and Skift’s branded content studio, SkiftX. Business events have always been drivers of change, for participants, industries, and wider global communities; however the world continues to shift in ways that make it both more important and more difficult to execute this level of impact. The continued pandemic recovery coupled […]

The Ultimate Guide to Planning Sustainable Meetings, in partnership with the IMEX Group, is a brand-new report focused on the innovative ways the business events industry is embracing sustainability. It showcases how organizations are addressing the world’s greatest social, environmental, and economic challenges and features inspirational case studies and practical guidance that address each of […]

Event Technology Made Simple is a new report designed to provide business event professionals with a clear and concise summary of what event technology platforms have to offer today. The event technology sector has evolved to match planner needs for in-person, hybrid, and virtual events. In light of this, we strategically merged two of our […]

This content was created collaboratively by Travel Portland and Skift’s branded content studio, SkiftX. Many of us have a newfound deeper appreciation for the role that in-person events play in our ability to learn, connect, and grow, following almost three years of online meetings and remote work. However, the drive to meet responsibly has never been […]

This report explores seven key trends shaping how we plan, design, and execute business events in 2023 and beyond. To say it’s been a wild few years is an understatement. The meetings industry has had to adapt and innovate rapidly as the forces impacting our business continue to shift; the only certainty is uncertainty. Despite the […]

Over the last two-and-a-half years, we’ve regularly gathered data on the state of the industry. Analyzing primary data was particularly important at the peak of the COVID pandemic as it enabled us to assess the impact of COVID and look closely at how the industry was coping. As we continue to move out of COVID […]

We all know that the Covid-19 pandemic was the catalyst for the wave of virtual events over the last two years, but a new emphasis on data may be its most longstanding legacy in the event industry. Data collection and interpretation have become a core part of being an event professional. As we increasingly move […]