Our Reports

Skift Meetings Megatrends 2024

Unlock the Future of Meetings Industry with Your Free Skift Meetings Megatrends 2024 Report! Get ready to revolutionize your business approach! Unearth the knowledge that will empower you to navigate the evolving landscape of the meetings industry with confidence. This isn’t just a peek into 2024—it’s your playbook for success. Expect more than insights. We […]

Why Intentionality Is the Future of Meetings

This content was created collaboratively by Visit Seattle and Skift’s branded content studio, SkiftX. While the upheaval of recent years has put tremendous pressure on event professionals across the globe, it has also presented an opportunity for reinvention, with one buzzword emerging to define this new mindset: intentionality. What does it mean to design more intentional […]

The Evolution of Incentive Travel – From Transactional to Transformative

This content was created collaboratively by Tourism New Zealand and Skift’s branded content studio, SkiftX. Premium incentive travel has evolved from transactional to transformative; going beyond meeting sales goals and fostering loyalty, it now looks to create a deeper sense of connection and purpose. This development means addressing a desire to engage with others, dig deep […]

Orchestrating Success: The Future of Leadership and Careers in Events

In the face of dynamic trends, new technologies, and a generational shift, events industry careers are evolving at an unprecedented pace. Discover the future of event leadership and careers with our new report. Our comprehensive report brings you the keys to understanding these changes and crafting your successful future path. It helps you answer two […]

How to Think Big About Small VIP Retreats

This content was created collaboratively by Bermuda Tourism Authority and Skift’s branded content studio, SkiftX. Board meetings, executive retreats, and other high-level C-suite meetings have always been a big driver of business success. However, these intimate gatherings have become even more crucial in a post-pandemic world. While the pandemic reminded everyone of the value that travel […]

6 Takeaways for the Future of Meetings

The inaugural Skift Meetings Forum was held in New York City on September 27, 2023. A group of senior meeting professionals joined the industry’s top leaders to discuss the evolving landscape of meetings and events. Skift Meetings and New York City Tourism + Conventions have partnered to produce this report that recaps the forum’s key […]

Diversity Meeting Planning: A Guide to Creating Equitable and Inclusive Event Experiences

Our brand-new report focused on the innovative ways the business events industry is accelerating diversity, equity, and inclusion, produced in partnership with the IMEX Group. Diversity, equity, and inclusion (DEI) is no longer a nice to have — it is a must-have. Not only is it morally and legally required, but it is good for […]

The Planner’s Guide to Proving ROI at In-Person Events

This content was created collaboratively by Stova and Skift’s branded content studio, SkiftX. While there has been a shift back to in-person events and average attendee numbers are finally surpassing 2019 figures, one lasting effect of the pandemic’s virtual event wave remains: Marketing teams continue to hold the central role they took on during this period, […]

Unplugging Is the New Connection: 4 Tips for a Restorative Meeting Experience

This content was created collaboratively by the Arizona Office of Tourism and Skift’s branded content studio, SkiftX. We are all beholden to technology — cell phones, inboxes, and Slack channels constantly alerting us to new notifications. With recent research revealing that more than half of Americans are suffering from burnout, it may be time to rethink […]

Calling All Changemakers: Create Positive Impact With Your Event

This content was created collaboratively by BESydney and Skift’s branded content studio, SkiftX. Business events have always been drivers of change, for participants, industries, and wider global communities; however the world continues to shift in ways that make it both more important and more difficult to execute this level of impact. The continued pandemic recovery coupled […]