AI & the Future of Events
AI is transforming the event experience for attendees, sponsors, and organizers. This report uncovers crucial insights for anyone looking to invest in an AI-powered event experience.
Reports
Skift Meetings’ reports offer concise and insightful analysis of the most pressing topics in the meeting industry today. They are crafted to help planners create better meetings and get ahead professionally. Readers earn clock hours that contribute to CMP certification.
New Report: How Louisville Is Taking a New Approach to the Attendee Experience
A new guide from Skift Meetings and Louisville Tourism looks at how the city’s recent transformation is changing how meetings are designed.
Events for a Multigenerational Workforce
This report cuts through the generational stereotypes to examine what's actually changing in event design — and what it costs when you get it wrong.
New Report: The New Standard for Event ROI
Event ROI is under more scrutiny than ever. This new report from Skift Meetings and ITA Group offers a new approach to extend the impact beyond the on-site experience.
Skift Meetings Megatrends 2026
The Skift Meetings Megatrends 2026 Report moves beyond surface-level trends to equip you with the critical intelligence you need to turn today's disruption into tomorrow's advantage.
Unlocking Corporate Creativity: Designing Engaging Experiences for Attendees and Teams
SkiftX and New Orleans & Company partnered to analyze the current corporate landscape and uncover insights to help meeting planners exceed attendee expectations. As planners balance growing demands from executives who are navigating economic uncertainty and rapid technological change, this report focuses on the design strategies that can deliver meaningful impact for audiences and the bottom line.
Skift Meetings Forum 2025: 8 Takeaways to Power the Events of Tomorrow
This report is your guidebook to all the most interesting conversations and actionable insights from Skift Meetings Forum 2025.
Taking Event Impact to the Next Level
A planner’s guide to making a lasting mark on attendees, companies, communities, and the environment.
The Island of Ireland: Where Meetings and Incentives Connect People and Place
On the island of Ireland, planners don’t have to choose between city buzz and countryside calm. Its blend of culture, history, and diverse experiences aligns with attendee preferences, with research showing unique, culturally rich experiences are key drivers of successful, unforgettable meetings, events, and incentive programs.
Rethinking Rewards
Rethinking Rewards is packed with useful information for both incentive planners and suppliers. This exclusive report, backed by industry research and expert insights, explores how incentives are changing — and must continue to evolve — in this new landscape.