Event Management

Collision attracted 35,000 attendees to Toronto, not without issues. Communication breakdowns between the planning team and security threw a wrench into the sold-out conference’s best-laid plans. Still, the gathering makes it clear that people are willing to travel globally for events when they think it’s worth it. 

With inflation rising and competition for attendee attention heating up, event organizers can't afford to miss the mark. A solid event strategy is now more necessary than ever, and the surest way to get there is by learning from event data. How do you figure out which data will deliver real value? That's where the right guidance can be vital. Here are 11 expert tips that will empower you to leverage event analytics at every stage in the planning process.

Sick of event contracts? They're even more complicated post-pandemic.

Most industry players still insist that business meetings are too complex for instant booking to be a realistic option. Thanks to platforms like Groups360 working together with major hotel brands, those old assumptions are quickly becoming outdated. Instant booking and streamlined RFPs are finally here, and the tools are only going to get better. Find out what’s possible today, and what’s coming soon.

A rogue speaker can damage an event or company's reputation. There's no full-proof way to stop this, but there are ways to minimize the chances of this happening.

Some Las Vegas wedding chapels have received cease-and-desist letters instructing them to make sure Elvis has left the building. What does this mean to events?

While the pandemic dealt a hard blow to companies that arrange childcare at events, forcing some of them out of business, those who survived are now seeing a surge of demand as live events return. However, given staffing shortages and soaring costs, those seeking childcare at events must be prepared to plan in advance and stretch the budget.

Events are back, but there are new challenges as the world contends with re-entry. We have all changed over the last two years and may be a little rusty when it comes to being an attendee at a multi-day conference or event. Here are things to keep in mind as you get back into the meeting groove.

The Covid pandemic drastically altered work/life balance, and employees are demanding flexibility. This means offsite events are more critical than ever.

Motivational speakers aren’t always who they say they are. What can you do to protect your company from being duped?