Terrapinn Grows U.S. Tech Event Portfolio While Staying Optimistic on Middle East

Terrapinn has acquired the Future of Memory and Storage (FMS) conference, a Silicon Valley event focused on the memory infrastructure behind AI and next-generation computing.

Held annually at the Santa Clara Convention Center, the conference gathers semiconductor manufacturers and system architects to discuss advances in memory systems powering AI, data centers, and next-generation computing.

Unlike many recent deals in the events sector, Terrapinn did not use private equity funding to acquire Future of Memory and Storage. The privately held company generates roughly $180 million in annual revenue and expects about $40 million in profit this year, according to Hitchen.

“Acquisitions are an important part of Terrapinn’s growth strategy,” said Greg Hitchen, group CEO of the company.

FMS was founded by Lance Leventhal and Chip Stockton of Conference Concepts. The next edition will be held August 4–6, 2026.

Stockton said the founders believe the event is ready for “its next phase of growth” under a larger organizer.

Terrapinn has also acquired Smart Energy Conference & Exhibition in Sydney and will collaborate with the Smart Energy Council on the event. It will become part of its global Solar & Storage Live portfolio.

The acquisition reflects Terrapinn’s broader strategy of expanding into high-growth technology sectors while continuing to scale its events portfolio globally.

Growing Presence in the Middle East 

Terrapinn has a significant presence in the Middle East, with approximately 18 events across Dubai and Riyadh, and another in Cairo. The company employs about 120 staff across offices in Dubai and Saudi Arabia.

Its existing portfolio includes transportation, mobility, climate events and mining events, all set for their 2026 edition to run at the Dubai World Trade Centre from May onwards.

“At present, our employees are working from home following the instructions of the UAE government,” said Hitchen. 

It also plans to run several new shows in Saudi Arabia announced at December's International MICE Summit, the first of which is ARABLAB LIVE KSA on 11–12 May. Terrapinn has also announced two clusters of co-located shows — ten shows in total — at Riyadh Front Exhibition Centre on 9–10 and 23–25 November.

Hitchen acknowledged that ongoing regional conflicts, including the Iran War, may lead to short-term event cancellations, but expressed “abundant optimism” about the future. 

“This is a troublesome and inconvenient issue,” he said. “We stand in solidarity and will continue to partner with Saudi Arabia and the UAE.”