Event tech’s real differentiator isn't AI, it's whether the technology saves time, improves attendee experiences, or drives measurable business results.
Not all attendees at virtual meetings are human. AI note-taking bots are proliferating, and although they may assist attendees with note-taking and summaries, they are posing challenges for planners.
Managing rooming lists is the "most hated job in hotels" because much of the manual workflow involved hasn't meaningfully changed in years. Hivr and Radisson are using AI to go after a problem most others have ignored.
The event tech market is shrinking even as its capabilities expand, with every AI integration raising the bar for what planners expect out of the tools.
CloserStill spent 2025 expanding in the U.S. and Europe, focused on its technology, infrastructure, and health care portfolios. Searchlight's capital is fuel for a much bigger bet on America and high-growth technology markets.
Many worry AI will take their jobs — the events industry included. But a surge of high-paying roles at the companies leading the AI race tells a different story.
The Mattel-sanctioned Barbie fan fest is issuing refunds after attendees described an underwhelming experience. It’s the latest in a growing wave of fan events undone by overhyped promises and underdelivered execution.