Saudi Arabia has invested billions to become a global meetings hub, but Routes World’s decision to move its flagship event to Frankfurt shows that attendee confidence can outweigh even the most ambitious destination strategy.
Certain counties and regions are attracting interest as incentive destinations because they’re geographically distant from the Middle East and perceived as safe — but not the U.S.
A boycott threat against one of the world’s most important scientific meetings underscores a broader challenge: geopolitical tensions and cross-border travel barriers are increasingly determining where global events can, and can’t, take place.
As the war involving Iran drags on, the Middle East’s event calendar is being reshuffled, and a key World Economic Forum gathering on global collaboration is the latest postponement.
Financial losses stemming from the Iran War continue to mount, with cancellations now pushing further into the 2026 calendar as uncertainty reshapes global event demand.
Informa had a soft hold on hundreds of thousands of square feet of exhibition space as tensions escalated in the Middle East. Now that it has postponed one of the world’s largest tech gatherings and is using that space in August, it has to deal with the logistical fallout.