Saudi Arabia has invested billions to become a global meetings hub, but Routes World’s decision to move its flagship event to Frankfurt shows that attendee confidence can outweigh even the most ambitious destination strategy.
Rotary’s three-city pivot highlights a shifting landscape for global events, where geopolitical instability and venue uncertainty are growing challenges.
Certain counties and regions are attracting interest as incentive destinations because they’re geographically distant from the Middle East and perceived as safe — but not the U.S.
A boycott threat against one of the world’s most important scientific meetings underscores a broader challenge: geopolitical tensions and cross-border travel barriers are increasingly determining where global events can, and can’t, take place.