Germany's long history of trade shows just got beat by France, and India's crashing the party with less than 7 million square feet. Tradition and venue size alone won’t cut it, and a new ranking framework shows why.
With its recent acquisition of London-based OrangeDoor, Unbridled signaled ambitious plans for global expansion. Beyond growing its international footprint, the company is investing in more sophisticated content and production capabilities to empower clients.
Global exhibition organizers have announced more new shows along with office openings in Saudi Arabia, but Riyadh’s limited convention capacity remains a barrier to growth.
Trade shows have long relied on floor space as their financial backbone, but that foundation is changing faster than most executives admit. A new framework provides a consistent way to quantify that change.
President Donald Trump drew a line in the sand on Saturday, threatening 30% tariffs on August 1 on products from Mexico and the EU. Planners say this will only compound the effects tariffs are already having on all aspects of events.