Articles tagged “exhibitions”

The latest UFI report clearly shows that the exhibition industry has not just survived; it's thriving. But what must be done to secure sustainable growth?

According to John Hense, if you peel back the curtains of all successful meetings and events, you'll find one key ingredient: grit.

Germany's exhibition industry might be on the brink of a transformative upheaval as it grapples with calls for transparency and potential regulatory disruption.

In an industry where presence is everything, key destinations conspicuously duck out of IBTM World as parent company RX shifts its gaze to the tantalizing markets of Asia Pacific.

Despite the decline in numbers compared to the pre-Covid era, a recent study on the value of the exhibitions industry in the UK presents encouraging figures for 2022, suggesting a complete recovery is not far out.

ASM Global punches back after some recent challenges that include OVG taking over the management of one of its largest clients, Chicago’s McCormick Place. In the latest back and forth, the Colorado Convention Center in Denver has renewed its contract with ASM Global.

The old tunnel-vision focus on the traditional sales funnel is now too narrow. It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.

Just as predicted by industry insiders, the meetings industry acquisitions spree continues. Fern joining forces with Nth Degree will result in a much larger company looking to compete with industry giants.

More than 90,000 participants are expected to gather in Paris over the next four days for this year's VivaTech, a show fully focused on startups and technology companies.

Understanding the gap between exhibitor objectives and attendee needs may hold the key to successful trade show participation in the post-Covid era.