Articles tagged “event design”

Adding thoughtful touches that stimulate the senses can transform an event experience.

The dopamine culture, built on short-burst stimulation and positive reinforcement, has infiltrated B2B events, especially trade shows. But has it gone too far? 

Experiential marketing is often associated with jaw-dropping installations, celebrity appearances, and multimillion-dollar budgets. But what if you’re a mid-sized brand, a destination marketing team, or an independent event producer with a fraction of that funding?

One of the world's largest event businesses invited preferred hotel partners to meet with its top buyers. But rather than make the experience transactional, it banned sales pitches altogether.

Ruud Janssen believes true innovation is about simplifying complexity and getting people to work together and urges all event designers to leave their ego at the door.

From an on-stage bar to a “Circadian Cove”: The author of “Our KPI is Joy” shares strategies for infusing events with moments of connection and renewal.

A new report by ELX finds that a majority of leaders lack the time and budget to take their skills — and those of their teams — to the next level. 

Listening to your audience enables you to deliver the experiences they seek, and some they never would have expected.

As other business festivals expand worldwide, C2 is making a compelling case for locally inspired creativity and connection.

Boring events don’t impress. But there are ways to deliver experiences that attendees will actually remember, and executives won't panic about.