Articles tagged “event design”

Bishop-McCann is betting that employee belonging is more than an HR initiative — it’s a business strategy. By investing in retention and trust, the agency builds long-term client relationships with team members who understand the ins and outs of each client’s business, creating more collaborative and ambitious meetings and events powered by next-generation technology.

M-Plus Global Events mixes big-agency muscle with a hands-on, say-yes culture. By pairing smart tech with old-school service, the team designs meetings and incentives that feel personal while delivering real engagement and revenue impact.

Organizers of the 2026 Winter Olympics are deploying predictive crowd tech, digital twins, and AI-driven operations to manage the sprawling, multi-cluster footprint — a real-world template for future mega-events.

UFI’s latest research highlights regional differences in business forecasts, AI adoption, and the desire for refreshed trade show formats.

Forrester's Tavar James on burning the B2B events playbook and embracing passion and self care to create unforgettable, human-centric brand experiences.

With attendee retention stalled in the low 30% range, event organizers must replace nearly 70% of their audience each year. Improving retention may be one of the most effective ways to offset rising event costs.

Generic trips are out. Custom choices, conscious travel, and a clear "return on experience" are the new minimum requirements for incentive travel programs.

Coordinating nine venues, three catering firms, and two audiovisual providers is not for the fainthearted, but ICCA went for it anyway. The association showcased a multi-venue event format at its annual meeting in Porto, Portugal, hoping to entice smaller destination member to bid for events that push their capacity limits.

Get the right people in the room and everything — content, sponsors, buzz — comes together. Miss that, and even the best-run event lands flat.

This power user of AI feels that the next wave of innovation will come from making meetings more human.