Articles tagged “event design”

Creativity is rarely a straight line — it’s an exploration. This is where planners get fresh ideas for their events.

Saturday’s shooting at the Washington Hilton is forcing planners to confront a difficult reality: even the most high-profile, heavily secured events are not immune to risk. Traditional approaches to event security may no longer be enough.

Gen Z and Millennials are projected to make up 75% of the workforce by 2030 — and we still have little clue as to how to engage them.

Since the show aired in 2021, planners have embraced the White Lotus theme — and now the French Riviera will be their new backdrop.

The Mattel-sanctioned Barbie fan fest is issuing refunds after attendees described an underwhelming experience. It’s the latest in a growing wave of fan events undone by overhyped promises and underdelivered execution.

For Sina Bünte, innovation isn’t about disruption; it’s about execution. Drawing on lessons from the Olympic Games and Cirque du Soleil, she focuses on continuous experimentation, smarter use of AI, and designing events that match how audiences engage and learn.

Most conferences are ramping up marketing efforts six months before doors open. Nordic Business Forum 2026 was already sold out by then — and the strategy started before the previous edition had even ended.

Game developers voted with their feet against Informa's festivalization push. It appears the experience this community is looking for is not the one organizers sold.

Meetings & Incentives Worldwide is proving innovation doesn’t have to come at the expense of personalization. The agency is embedding its proprietary processes into scalable tech, strengthening its global execution, and focusing on its data rigor, all without losing its boutique, partnership mindset.

Bishop-McCann is betting that employee belonging is more than an HR initiative — it’s a business strategy. By investing in retention and trust, the agency builds long-term client relationships with team members who understand the ins and outs of each client’s business, creating more collaborative and ambitious meetings and events powered by next-generation technology.