How to Build an Event Audience
Get the right people in the room and everything — content, sponsors, buzz — comes together. Miss that, and even the best-run event lands flat.
Event Marketing & Promotion
In a crowded industry, capturing attention and driving attendance requires more than just an invitation. It takes a strategic mix of storytelling, digital engagement, and audience targeting to make an impact.
In this section of the Skift Meetings Toolkit, we explore the latest trends and proven tactics in event marketing and promotion.
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Discover how to craft compelling campaigns, optimize social media outreach, leverage email marketing, and use data-driven insights to maximize registrations.
The right marketing approach ensures you reach the right people, and keep them engaged long after the event ends.
6 Ways Planners Can Get Started on TikTok
TikTok is the social media platform of choice for showcasing events using video. But plan to spend some time familiarizing yourself with the site before jumping in, or users might pass right by.
5 Strategies for Marketing Events to a Younger Audience
Planners spend a lot of time and effort tailoring meeting content and delivery to younger attendees. Make sure your marketing efforts get the same level of attention.
Pop-Up Events: Do’s and Don’ts
Pop-up events might have started out as a trend but they’ve become an integral part of the marketing mix.
Event Promotion Wording: A Key to Effective Event Marketing
Effective event promotion wording attracts attendees and strengthens your marketing strategy. Craft clear, engaging messages that resonate, create urgency, and highlight key benefits to make your event unforgettable.
7 Ways To Make PR Work For Your Event
Most event planners know that PR pros write press releases, but you might be surprised to learn they do a lot more.
5 Steps to Event Marketing Success
Marketing should never make people feel marketed to. They should feel like you are providing value and they want to be a part of that.
10 Tips to Keep Your Marketing Emails From Going Into Junk
An estimated 21% of legitimate permission-based emails end up in the spam folder. How can you keep yours from doing the same?
100+ Creative Event Promotion Ideas - (Free & Cheap Options)
Based on research on what drives attendee engagement, Skift Meetings has curated a list of over 100 event promotion ideas to maximize your event's reach and impact.
Utilizing the Power of Storytelling at Your Next Event
Storytelling runs as an undercurrent of many cultures. If you’re not telling the story of your event, you’re missing an important opportunity for connection.