Events for a Multigenerational Workforce
This report cuts through the generational stereotypes to examine what's actually changing in event design — and what it costs when you get it wrong.
Latest News
White Lotus Season 4 Promises to Inspire Event Planners
Since the show aired in 2021, planners have embraced the White Lotus theme — and now the French Riviera will be their new backdrop.
‘We’ve Arrived’: How One World Cup Host City Is Stepping Onto the Global Meetings Stage
The World Cup will only last for a few weeks, but the tournament carries long-term implications for meetings and conventions. Learn how Kansas City’s sports strategy has created a winning formula for welcoming major business events, too.
8 Tips for Sourcing Artisan Gifts for Your Event
Handmade gifts by local artists are always a hit with attendees. But finding artists who can create large quantities with a short lead time can be challenging.
Events Are Overprogrammed, and Attendees Are Checking Out
Events are lagging behind the personalization standard set by digital platforms. Without guided experiences, attendees disengage, and retention suffers.
Planners Want a Seat at the Table. Here’s the Price of Admission.
Nobody gets promoted for knowing how many croissants to order. A new book argues that planners who keep leading with execution will keep getting treated like order-takers — and offers a way out.
New Report: The New Standard for Event ROI
Event ROI is under more scrutiny than ever. This new report from Skift Meetings and ITA Group offers a new approach to extend the impact beyond the on-site experience.
Events Industry Whistleblowers Have Nowhere to Go
With no central ethics body or clear path for reporting issues to associations, where can victims and whistleblowers turn to report unethical or illegal behavior?
Fire Breaks Out Hours Before Ulta Beauty World Opens in Orlando
A fire just before Ulta Beauty World opened highlights a key vulnerability for planners: the move-in window, when exhibitor activity is highest, and oversight is more difficult to maintain.
Rotary Convention Moves From Honolulu to Dubai to Barcelona
Rotary’s three-city pivot highlights a shifting landscape for global events, where geopolitical instability and venue uncertainty are growing challenges.
Amway Takes 12,000 Attendees to Bangkok
When Amway China comes to town with its Annual Leadership Seminar, it’s always a phenomenon. For this year’s convention, Bangkok pulled out all the stops.
Barbie Backlash Reveals Fragility of Event Brand Partnerships
The Mattel-sanctioned Barbie fan fest is issuing refunds after attendees described an underwhelming experience. It’s the latest in a growing wave of fan events undone by overhyped promises and underdelivered execution.