New Report: The New Standard for Event ROI
New Report: The New Standard for Event ROI
Event ROI is under more scrutiny than ever.
Rising costs have made meetings harder to justify — and harder to measure. Most events are still evaluated based on what happens over a few days. In reality, that’s only a fraction of their impact.
A new report from Skift Meetings and ITA Group introduces a different approach. “The New Standard for Event ROI” reframes value as a continuous cycle — before, during, and after the event.
Because what attendees do in the weeks and months that follow often matters more than what happens on-site.
Download the report to learn:
- Why most event ROI is underestimated, and how to measure it more accurately
- What actually drives retention during an event (and what doesn’t)
- How to design engagement that continues long after attendees leave
- What your data can reveal about long-term business impact
Eligible for CMP Credit
Skift Meetings is accredited by the Events Industry Council to provide clock hours for webinars, events, or reports. If you are working on your Certified Meeting Professional (CMP) accreditation and want to earn CEs.
This report qualifies for 1 credit under the Evaluation Process category.