Events for a Multigenerational Workforce

Moving beyond generational stereotypes to creating impactful event experiences that engage participants across demographics.

Gen Z general session attendance is down 50%. Registration patterns are splitting along generational lines. Younger attendees are making different calculations about what an event is worth — and most organizations are responding with mocktails and live polls while keeping the same basic structure from 2015.

This report cuts through the generational stereotypes to examine what's actually changing in event design — and what it costs when you get it wrong.

What's inside:

• Generational stereotypes are reductive, but ignoring generational data is a mistake
• Why "designing for everyone" can mean designing for no one
• Registration questions that unlock real personalization
• How leading planners at are rethinking content, networking and measurement
• What it takes to create intentional in-person connection at events
• The ROI case for multigenerational design — and how to make it to leadership