Sneaker Etiquette for Planners

In place of dress shoes, many planners are opting for sneakers that combine professionalism and comfort. The movement toward integrating sneakers into business settings has grown out of a broader cultural trend of authenticity and personal expression.

In most people’s opinions, it’s a win-win for the company, the employees – and everyone’s feet.

Skift Meetings has the answers to your sneaker questions.

What kinds of sneakers are acceptable in the workplace?

As dress codes evolve, well-maintained sneakers can fit into business casual and smart-casual attire. Choose clean, streamlined sneakers in neutral colors for a more formal look that fits business casual or semi-formal attire.

Can you wear dress sneakers for business casual?

Absolutely. Dress sneakers are designed to bridge the gap between casual and formal, making them ideal for business casual environments. Pair them with tailored trousers or chinos and a button-down shirt or blazer for a refined yet comfortable look.

Can you wear sneakers for semi-formal occasions?

Sneakers can work for semi-formal events if chosen thoughtfully. Opt for sleek, minimalist designs that complement your outfit. For example, white sneakers with a blazer and tailored trousers create a polished yet relaxed look that’s perfect for many semi-formal occasions.

Should you create guidelines for wearing sneakers at a meeting or in the office?

Companies sometimes choose to set parameters for sneaker-wearers. Just because they are allowing sneakers doesn’t mean they are doing away with the rest of their workplace attire guidelines.

One common rule for not overdoing it: ‘Sneakers or jeans, but not both.’

Which sneaker brands are hot right now in the corporate sphere?

Athleisure wear brands leading the pack in functional fashion, such as Lululemon and Alo, now have footwear that’s quickly becoming known as some of the most comfortable ever, and that complements both formal and casual styles. Other popular choices: On (short for ‘Running On Clouds’) and Hoka, known for its bold colors and edgy designs.

What’s the benefit of branded sneakers?

Custom sneakers are a powerful branding tool. Incorporating company colors, logos or unique designs into sneakers creates memorable marketing moments. They also foster team spirit, creating a stronger connection between employees and the company’s image.

For example,  Hyatt Hotels Corporation created branded sneakers with Allbirds, the low-key darling of the tech world. “We worked with giveswagger.com, a woman-owned and planet-forward business, to provide different options,” said Trina Camacho-London, vice president of sales. By choosing sustainable and comfortable choices, Hyatt demonstrated its commitment to both employee well-being and environmental stewardship.