Articles tagged “events”

The first step in appealing to younger generations is understanding their need for authenticity, personalization, and community.

Whether you choose to bring in a live painter or take attendees out of their comfort zones with a plein air painting class, you’ll leave a lasting impression.

As strategic meetings management expands beyond hotel and air spend to take on things like AV and event production, there’s growing potential for increased savings.

As costs rise, meetings that keep attendees engaged beyond the opening and closing sessions are the ones most likely to win executive buy-in.

The $1.8 trillion of total GDP generated by business events globally in 2025 would rank the sector as the world’s 16th-largest economy — if it were a country.

CSM, CVB, DMC. Beginner planners face an alphabet soup of acronyms. These 25 terms will get you off to a strong start — and there are hundreds more where they came from.

While planners put the most effort into education and programming, it’s the entertainers — from musicians to mentalists — who often leave a lasting impression.

Their project-based nature and a lack of industry oversight make events a target for everything from bribery to fraud.

Gen Z and Millennials are projected to make up 75% of the workforce by 2030 — and we still have little clue as to how to engage them.

We’ve all had our share of stale events in hotel ballrooms. Why not choose a venue that reflects the soul of a city?