Articles tagged “Gen Z”

The first step in appealing to younger generations is understanding their need for authenticity, personalization, and community.

New research sheds light on old assumptions about what actually motivates the different generations.

Gen Z and Millennials are projected to make up 75% of the workforce by 2030 — and we still have little clue as to how to engage them.

Planners spend a lot of time and effort tailoring meeting content and delivery to younger attendees. Make sure your marketing efforts get the same level of attention.

It’s true that sneakers are quickly replacing traditional footwear at business events. But not all sneakers are created equal.

With Gen Z officially surpassing Boomers in the workforce, new values are reshaping industries, including the events sector. According to the Freeman 2024 Event Organizer Trends Data. a workforce that spans five generations is driving change and innovation.

There is an untapped group that can help you make your events a must-attend, according to a new Freeman Report.