Christina Green

Most event planners know that PR pros write press releases, but you might be surprised to learn they do a lot more.

Marketing should never make people feel marketed to. They should feel like you are providing value and they want to be a part of that.

An estimated 21% of legitimate permission-based emails end up in the spam folder. How can you keep yours from doing the same?

Competition is stiff for attendees and for clients. It’s hard to “get heard” in today’s world. Instead of simply beating your competitors in business, let’s focus on understanding their strengths and outdoing them with your unique value.

Are you stressed out over last-minute client changes and bookings? Get control back without getting fired with these six ideas.

Want to increase ticket sales without begging and pleading? It’s not as hard as you think. Try these five steps.

It’s not too early to start on next year’s success. Pre-planning in these last few weeks of the year can help ensure you’re ready to hit the new year running. Here’s how to have your most successful year ever.

Have you heard the term “brand activation”? Are you ready to use it to attract a crowd? You should be. While it’s not hard, there are critical things you must know in order to create a strong brand activation campaign.

Ahhh, the drama. If your workplace is seeming more like a soap opera and less like a place of business, there are a few things you can do to end the disrespect you may be feeling as an event planner.

If you’re a corporate event planner, you may already be planning customer meetings. But how do you know when it’s time to transition from meeting with customers on occasion to a full-blown user’s conference? This article will walk you through the steps and the questions to ask.