The dopamine culture, built on short-burst stimulation and positive reinforcement, has infiltrated B2B events, especially trade shows. But has it gone too far?
TikTok is the social media platform of choice for showcasing events using video. But plan to spend some time familiarizing yourself with the site before jumping in, or users might pass right by.
Hopin's unicorn roller coaster ride comes to end, with Italian company Bending Spoons swooping in to pick up StreamYard and the two remaining product lines.
Zoom is investing in the virtual events space with the launch of a much anticipated virtual production studio and by cleverly integrating Zoom Events features into its mobile app.
AI-powered editing tools can now repurpose event videos to create channel-specific content at scale. The latest platforms promise to save resources and deliver video content that delivers tangible results.
Turning event session recordings into engaging on-demand video content should not be an afterthought. The right strategy and sufficient resources must be in place long before the doors open.
65,000 attendees, 4,000 jobs, and $88 million in revenue won't be coming to Los Angeles in June, with leading video-game-industry trade show E3 canceled for 2023. It was meant to be the first in-person show since 2019. However, major exhibitors were unwilling to commit. Will other events follow suit?
If attendees are not enjoying their event experience, they will leave or not show up in the first place. Attendees now want more control over the event experience, so planners must become designers of time.
Some planners believe recorded conference sessions should be uploaded ASAP. Others feel the material should be repurposed, which takes time — weighing the pros and cons of sooner versus later.