Paul Cook

Paul Cook has been immersed in business events for over 20 years, as a producer, writer, advisor, speaker, facilitator and educator. He is the founder of Planet Planit Ltd, which is a specialist content consultancy. He is the author of three book; Supercharge Your Virtual Speaking, Remotely Engaging and Risk It! Paul is a Past President of the UK Chapter of Meeting Professionals International (MPI) and he is currently serving on MPI’s European Advisory Council.

Event Management

Is It Time for a Meetings Industry Reboot?

The business of meetings and events isn't easy to define, and planners are still struggling to get a seat at the board table. Is that about to change?

Paul Cook | 2 years ago

Event Design

Can Virtual Speakers Meet the Expectations of Meeting Planners?

To assume a virtual speaking experience is the same as in-person is a mistake. However, including remote speakers does not make a meeting any less successful.

Paul Cook | 2 years ago

Event Management

Hotels Raise Rates and Meeting Planners Scramble

Higher lodging costs are complicating the already tricky task of planning an event.

Paul Cook | 2 years ago

Event Management

When to Upload Your Meeting’s Content

Some planners believe recorded conference sessions should be uploaded ASAP. Others feel the material should be repurposed, which takes time — weighing the pros and cons of sooner versus later.

Paul Cook | 2 years ago

Event Management

How Destinations Can Help Meeting Planners Weather Challenging Situations

Strikes, acts of terrorism, or extreme weather, as demonstrated this week by the wrath of Hurricane Ian, are potential disruptors when a group gathers. What can cities do to help event planners when disruption hits?

Paul Cook | 2 years ago

Destinations

How Will the Death of Queen Elizabeth II Impact Meetings and Events in London?

The passing of Queen Elizabeth II has set in motion ten days of mourning during which much of London will be paralyzed. So how are meeting and incentive groups coping?

Paul Cook | 2 years ago

Marketing

TikTok? Instagram? Where Can Planners Engage With Future Event Attendees?

Planners of in-person events aren’t seeing the attendance levels that they want. Are they being unrealistic, or are other factors at play? Is their communication strategy on target?

Paul Cook | 2 years ago

Event Management

Event Planners Manage Clients Wanting More for Less

Clients want as much value for their event spend as possible. That has always been the case, but global economic uncertainty adds greater pressure on planners. It may be hard to turn work away, but when does enough become too much?

Paul Cook | 2 years ago

Event Management

Apprenticeships Seeing a Renaissance Amidst Event Industry Jobs Crisis

Staffing shortages continue to hurt the event industry, and employers across the globe are scrambling to fill jobs. In the U.S. alone, there are around 10.7 million vacancies. Can apprenticeships help the event industry find the staff it needs?

Paul Cook | 2 years ago

Event Management

How to Treat Event Speakers

Speakers are tired of being treated like babies and they do not want to have to promote their own sessions as that is the event planner’s job. They want respectful, timely communication and have only a few expectations that many planners seem to ignore.

Paul Cook | 2 years ago