Louise Felsher

Event Management

Five Ways to Elevate Your Registration Experience

Registration can make or break an event, and even the finest venue, speakers, and content will not neutralize dispassionate staff and unwelcoming, long lines. Here is how to improve the process. 

Louise Felsher | 1 year ago

Event Management

Instant Booking Apps — Help or Hinderance? 

While big-brand hotels and specialized apps tout the advantages of instant booking, the cons may outweigh the pros when it comes to professional event management.

Louise Felsher | 1 year ago

Event Design

Business Events Must Consumerize to Survive

Audience demographics, needs, and expectations for in-person experiential programs have shifted, engendering many business-to-business events to evolve into more engaging, personalized, consumerized, and ultimately, business-to-consumer event experiences. 

Louise Felsher | 1 year ago

Event Management

How to Navigate a Successful Site Visit

As hoteliers and venue operators struggle to conduct quality post-pandemic site visits, planners are having to expend more time and effort to ensure successful site selection.

Louise Felsher | 1 year ago

Technology

10 Tips for Creating Engaging On-Demand Video Content

Turning event session recordings into engaging on-demand video content should not be an afterthought. The right strategy and sufficient resources must be in place long before the doors open.

Louise Felsher | 1 year ago

Event Design

What The White Lotus Can Teach Event Planners

Meeting professionals can learn how to avoid making major mistakes in food and beverage, attendee health, and more by heeding the lessons of the offbeat hit TV show, The White Lotus.

Louise Felsher | 2 years ago

Event Design

Experiences, Not Events, Engage Attendees

Evoking emotion and stimulating the senses is the key to attendee engagement and creating positive, lasting memories, yet most planners still neglect experience and stick with convention. 

Louise Felsher | 2 years ago

Destinations

Volcanic Activity Illuminates Renewal on the Island of Hawaii

Organizers seeking a big draw destination with a fusion of natural phenomena and meaningful corporate social responsibility programs, will find an array of new choices on the Island of Hawaii.

Louise Felsher | 2 years ago

Event Design

5 Ways to Disrupt and Improve Your In-Person Event Agenda

Perfecting in-person meeting agendas may require a break with tradition. Here are 5 ways a thoughtfully reimagined agenda will secure more registrations and deliver more value to discerning attendees.

Louise Felsher | 2 years ago