Will the World Cup Redefine the Citywide Convention Experience?
The 2026 FIFA World Cup is turning entire destinations into activation platforms for sponsors, communities, and events. The lessons may outlast the tournament.
Articles tagged “FIFA World Cup 2026”
World Cup's Triple Threat: Security, Heat, and Disease
Though organizers have announced strategies for every possible contingency, from drone attacks to food poisoning — the biggest of all is the weather.
How One Association is Leaning Into the World Cup
When the World Cup comes to town, even long-booked events have to adapt. One Houston conference is turning friction into opportunity.
‘We’ve Arrived’: How One World Cup Host City Is Stepping Onto the Global Meetings Stage
The World Cup will only last for a few weeks, but the tournament carries long-term implications for meetings and conventions. Learn how Kansas City’s sports strategy has created a winning formula for welcoming major business events, too.
San Francisco Travel Association’s New CEO Outlines Plans to Escape the City’s Doom Loop Narrative
Anna Marie Presutti is finding new ways to increase funds for the San Francisco Travel Association, which is crucial to revitalizing its meetings and events business.