Articles tagged “experiential meetings”

With its recent acquisition of London-based OrangeDoor, Unbridled signaled ambitious plans for global expansion. Beyond growing its international footprint, the company is investing in more sophisticated content and production capabilities to empower clients.

Joe Rivers, director of experiences and partnerships for Czarnowski Collective, advocates taking risks to create impactful experiences.

Designing events with precision, and taking risks, dominated conversations at the Experiential Marketing Summit in Las Vegas. 

For an event to be truly successful, it must instill a feeling of belonging, which in turn is an act of inclusion. That is exactly what Google's Xi Days did.

Evoking emotion and stimulating the senses is the key to attendee engagement and creating positive, lasting memories, yet most planners still neglect experience and stick with convention.