Anna Huddleston

Event Management

Data Drives Success in the New Era of Business Events

Data helps deliver impactful business events, and with emerging technologies, there are even better tools and strategies to leverage for next-level results.

Anna Huddleston | 1 year ago

Event Design

Engagement Ideas for Your Next Business Event

From hands-on analog to cutting-edge digital, here are successful engagement ideas garnered from the show floor of the Experiential Marketing Summit that should be in every meeting professional’s toolbox.

Anna Huddleston | 1 year ago

Event Design

Top Trends in Experiential Events

Designing events with precision, and taking risks, dominated conversations at the Experiential Marketing Summit in Las Vegas. 

Anna Huddleston | 1 year ago

Event Design

How Online Communities Can Ignite Live Events

Vibrant online event communities may be difficult to build, but many can help create successful in-person events. They can help drive content, tap into new audiences, and keep conversations real. 

Anna Huddleston | 1 year ago

Diversity and Inclusion

C-Suite Female Executives Share Strategies for Leveling Up

At the 2023 SISO Executive Women's Forum, top event industry executives shared actionable steps, and surprising insights, about what it takes to get a seat at the table.

Anna Huddleston | 1 year ago

Industry News

New Realities Disrupting the Event Industry a Focus of the SISO CEO Summit 

Matchmaking is invasive, hands-on is preferred, and size is not a success metric, according to the recent SISO CEO Summit. Event organizers are facing new realities disrupting the industry — and possibly improving it for all. 

Anna Huddleston | 1 year ago

Event Management

How to Combat the Rising Cost of Meetings

Skyrocketing costs are putting unprecedented pressure on meeting and event professionals to stay on budget and still produce successful events. However, there are ways to alleviate the added costs. 

Anna Huddleston | 2 years ago

Tips

Move Over Stilettos: Sneakers Redefine Business Attire Trends

Sneakers are taking over the convention center floor, making a statement while boosting comfort, confidence, and brand awareness. Will they be part of the new dress code for business events? 

Andrea Doyle and Anna Huddleston | 2 years ago

Event Management

Will Force Majeure Cover Business Events Impacted by Hurricane Ian?

A hurricane is considered a typical force majeure event, but if a business event is canceled before it makes landfall in an area not under an evacuation order, are you still protected?

Anna Huddleston | 2 years ago

Coronavirus

China Shutters Major Event 9 Hours Before Opening Due to Covid Outbreak

TCT Asia, a major trade show, was shut down by Shenzhen authorities nine hours before it was set to open due to Covid numbers in the city creeping up to 24. Navigating policies and enforcements like this is a challenge for show and event planners, but it’s a reality that’s here to stay.

Anna Huddleston | 2 years ago