This is a sponsored post written by Nishita Jain, Sr. Digital Marketing Director, a2z, Inc. More information about Event Manager Blog’s sponsored posts. Technology to the Fore The digitalization of our entire ecosystem is all-pervasive and omnipresent. But even as we benefit from the service that smart tech provides, we also acknowledge that the exponential rate […]
How to Use Technology To Connect Buyers and Sellers
This is a sponsored post written by Nishita Jain, Senior Director, Digital Marketing at a2z, Inc. More information about Event Manager Blog’s sponsored posts. According to a report published by the Center for Exhibitor Industry Research (CEIR), 87% of exhibitors surveyed rated face-to-face interaction in marketing their company’s products or services to prospects very or extremely important. […]
4 Steps to Implementing Diversity at Events
This is a sponsored post written by Kristen Carvalho, Senior Content & Social Media Manager, etouches. More information about Event Manager Blog’s sponsored posts. When planning your event do you think about every little need or accommodation that you attendees might need? From accessibility to food allergies to religious requirements and more, you need to make sure […]
Your Event Business Model Gets Rusty. Change It!
Are you being challenged on your event revenue? See difficulty in maintaining a positive income trend year on year? Well, there might be a way to alleviate this. Stop looking at cost control (I mean, don’t go crazy, and just don’t solely focus on that), and stop adding a long tail of upsell options. Pause. Rethink.