Sponsored

When it comes to events, meetings and conferences, delegates are looking for a lot more than what happens on the tradeshow floor or during a keynote. The standard convention layout is changing – events today rely on a venue that offers flexibility with the opportunity to build experiences that extend beyond the event itself.

Are you being challenged on your event revenue? See difficulty in maintaining a positive income trend year on year? Well, there might be a way to alleviate this. Stop looking at cost control (I mean, don’t go crazy, and just don’t solely focus on that), and stop adding a long tail of upsell options. Pause. Rethink.

Bottom line, you are now the event planner of that speaking slot.

Fig 1