Sponsored Content

With inflation rising and competition for attendee attention heating up, event organizers can't afford to miss the mark. A solid event strategy is now more necessary than ever, and the surest way to get there is by learning from event data. How do you figure out which data will deliver real value? That's where the right guidance can be vital. Here are 11 expert tips that will empower you to leverage event analytics at every stage in the planning process.

Most industry players still insist that business meetings are too complex for instant booking to be a realistic option. Thanks to platforms like Groups360 working together with major hotel brands, those old assumptions are quickly becoming outdated. Instant booking and streamlined RFPs are finally here, and the tools are only going to get better. Find out what’s possible today, and what’s coming soon.

Old warehouses and unused industrial spaces are finding new beginnings in so-called second-tier cities. As Baltimore invests in nine massive revitalization projects, the developments are breathing new life into the community while creating opportunities for event organizers to deliver unforgettable experiences at affordable price points.

Event planners who are feeling overwhelmed with their current workloads might look at event tech as an added challenge they simply don’t have time for right now. It’s an understandable outlook given all the emphasis lately on live streaming tools — and even futuristic visions of the metaverse. For many planners, all the bells and […]

Looking for ways to make your hybrid program more fun, engaging, and accessible? Your event tech toolbox is bigger than you think. Learn the latest tips and tricks for bringing your audience into the action.

Want attendees to feel FOMO 365 days a year? Learn how to turn events into touchpoints for a year-round community with these five strategies.

Essentially, if event tech is evolving, but the assistance given is not, professionals need solutions structured to bridge the gap between the two — before, during, and after an event. For example, AI chatbots are great and have their uses, but what about in emergencies when getting real-time guidance around the clock from qualified people […]

Hybrid events have become a well-known and often requested event format. However, for event producers and marketers to deliver outstanding experiences, they must overcome various challenges while taking a creative approach to crafting hybrid event programs. 

When was the last time you attended a virtual event as compelling as your favorite binge-worthy TV show? By approaching virtual events like TV producers, planners can duplicate this show-quality experience and take future events to the next level.

Virtual and hybrid event data has been in the spotlight for the last two years, and in some ways, we are only just beginning to understand its power. For most event planners, data usage is limited to reporting basic engagement stats back to sponsors and other stakeholders.