There's a New Way to Add Production to Your SMMP
As strategic meetings management expands beyond hotel and air spend to take on things like AV and event production, there’s growing potential for increased savings.
Latest News
Private Equity Has Discovered the Events Industry — Now What?
Private equity firms see the fragmented events industry as ripe for consolidation. The challenge is turning relationship-driven companies into scalable financial assets without losing what makes them work.
Skift Meetings Forum Isn’t for Everyone. That’s the Point.
As meetings face more scrutiny, the value of peer-level conversation has become significantly higher.
How Planners Are Extending Impact to Justify Event Spend
As costs rise, meetings that keep attendees engaged beyond the opening and closing sessions are the ones most likely to win executive buy-in.
Kyle Jordan Uses Innovation to Strengthen Human Connection
For Kyle Jordan, innovation isn’t about dazzling attendees with the latest technology. It’s about removing friction to build a stronger sense of belonging and connection.
Business Events Are the 'Invisible Industry' Behind $1.3 Trillion in Sales
The $1.8 trillion of total GDP generated by business events globally in 2025 would rank the sector as the world’s 16th-largest economy — if it were a country.
World Cup Access Restrictions Are Driving VIP Groups Away
No limos. No parking. No tailgating. With MetLife Stadium hosting eight matches, including the July 19 final, event planners have one month to figure out a new playbook.
Betsy Gonzalez: There’s No “I” in Team
A well-known industry veteran, FM’s Betsy Gonzalez is a true believer that it takes a team to make things happen.
Routes World Diverts 2026 Conference From Riyadh to Frankfurt
Saudi Arabia has invested billions to become a global meetings hub, but Routes World’s decision to move its flagship event to Frankfurt shows that attendee confidence can outweigh even the most ambitious destination strategy.
How This European Cultural Capital Is Raising the Standard for Global Meetings
Vienna already ranks among the world’s leading destinations for international programs — but the city is investing even further in the experiences and infrastructure planners increasingly prioritize, including new luxury hotels, immersive off-site venues, and culinary experiences.
Academy of Management Pulls 13,500-Person Conference Out of the U.S.
Seattle’s loss is Vienna’s gain. The Academy of Management's decision to move its annual meeting out of the U.S. highlights how immigration policy and politics are shaping international meeting decisions.
New Report: How Louisville Is Taking a New Approach to the Attendee Experience
A new guide from Skift Meetings and Louisville Tourism looks at how the city’s recent transformation is changing how meetings are designed.