Previously, I’ve been busy talking about the significance of bringing the open-source methodology to Events. In fact the concept of invite-only conferences, where two or three heads decide what is to be discussed, who discuss it and who is going to attend, belongs more to the 20th Century than to the 2.0 era. As said […]
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University degrees and online courses in Event Management
As said before, I am working on starting my event planning business. As I am still in the get-all-the-info-you-can phase, I bumped into a lot of people suggesting that being an event planner means being continuously updated with trends and practices. Such need is in fact understandable as events require skills from fairly different areas. […]
Toward a definition of Open Source Event Managemenent
What is open-source anyway? Well, have a look here . Now that we’ve defined the movement let’s try to make it more relevant. The OS methodology has been applied over the years in different contexts, software being the most successful. But those more up to date would definitely know about the openCola, beer, etc. I’ve […]
The AV Nightmare Solved
AV could be a problem for every conference. Many times I’ve found myself with a broken projector before learning you always need a plan B. Springwise points out Meeting Tomorrow as a good solution, if not the way to go. The idea is pretty simple but with a huge gap in the market, renting AV.Hotels […]
Steve Rubel and Seth Godin on planning and hiring
For those out there who do not know about the two gentleman in the title. Steve Rubel could be defined as the Nureyev of PR, while I think of Seth Godin as the Gandhi of Marketing. Why a post on these two nice fellas? Well if you are in events I strongly suggest MicroPersuasion and […]
Tips on Event Marketing
What is the purpose of applying <marketing concepts to events? This post outlines few marketing concepts and applies them to the events context. Several authors have in fact suggested that marketing events helps in reducing risk. I'll investigate on such connection trying to understand if we could benefit from the marketing process in any way.Segmentation […]
Tips and tricks on Event Budgeting
I’ve said it before and will never stress it enough, a sound budget most of the times ensures a succesful event. A structured budget helps in monitoring costs, understanding what you can afford, reporting to management and most of all keeping things under control. In this post a bit on budgeting and cutting costs. Budget […]