Kevin Jackson
Voted the most influential person in the UK event industry over the last 3 years, Kevin Jackson has been making his influence felt for over twenty years. He’s been a significant player with some of the world’s most respected marketing services groups and is now Director at his own growth agency, The Experience is The Marketing, and President of ISES UK.
How The Event Industry Will Evolve in the Next 20 Years
In events, we always have to think one step ahead. So what can we expect from the event industry in the next 20 years?
Will Technology Replace the Event Planner Role?
Eventtech is certainly changing the face of events. But will it eventually spell the end of face to face events and meetings and the role of the event planner?
Why Do We Plan Events?
In a fast-paced world where we all no longer just rely on communication but demand increasingly more than it, the virtues of experience and authenticity are the hot topic on everyone’s lips, and the answer lies in none other than events.
Making it Count: Adding Value Through Events
I’ve been saying for years that we need to get better at measurement. And not because I’m a numbers guy. Show me a spreadsheet, and I’ll show you my best ‘bored face.’