In episode #39 of the Event Manager Podcast, we talk with Cathy Breden, executive vice president, and chief operating officer at the International Association of Exhibitions and Events (IAEE), and CEO of the Center for Exhibition Industry Research Foundation (CEIR).
We discuss the recent findings from CEIR’s research and cover some eye-opening topics including:
- Real-world statistics on the return to in-person events
- The growing trend of companies embracing digital channels in their go-to-market strategies
- The continued demand for in-person exhibition opportunities
- A research-backed forecast for when the exhibition industry will return to 2019 levels