Event Tech & AI News Roundup - February 2026

The event tech sector is continuing its AI-boosted evolution into 2026, marked by more consolidation and a layering approach to bringing AI power into legacy platforms.

Innovation in product development is heavily leaning into artificial intelligence, with multiple providers re-launching or transforming their offerings around AI-driven features. These updates aim to automate manual tasks, resolve common queries, and surface crucial insights for organizers in real time. A strong emphasis is also placed on enhancing the on-site and mobile attendee experience through new engagement solutions, advanced navigation tools, and improved multilingual support.

Also bubbling up are new strategic alliances highlighting the trend of deeper integration within each platform ecosystem. While they may appear lacklustre, they are designed to deliver combined feature sets that bypass many of the issues around data management and privacy when bespoke platform integrations are required. THey also enable the capture of more comprehensive data on attendee behavior—underscoring a concerted industry effort to build more connected, efficient, and intelligent event workflows.

Read previous event tech & AI roundups here.

Acquisitions

CrowdComms, a UK-based event management platform, has acquired EventEye, a Norway-based mobile app and virtual event platform. The companies will combine teams to expand operations across the Nordic region. EventEye founders Fredrik Hoel and Ane Jemblie Kristoffersen join CrowdComms, with Hoel appointed managing director of CrowdComms Nordic. No financial terms were disclosed.

Momentive Software, a provider of association management tools formerly known as Community Brands, has acquired competitor Personify. The acquisition adds Personify’s client base of more than 17,000 organizations, bringing the combined total to more than 37,000 globally. Personify CEO Scott Collison joins Momentive. Financial terms were not disclosed.

Product Updates

Blackthorn, a Salesforce-native event management platform, has outlined a new platform vision focused on improving usability, design flexibility and reporting while keeping Salesforce as the system of record. Planned updates include a web-based planner outside the Salesforce interface, customizable event page design tools and an AI layer to streamline common tasks and surface event performance insights. Live previews are planned for February.

Eventbase, a mobile event app specialist, has formed a strategic partnership with Komo, a provider of audience engagement tools, to launch MagicBadge™ Engage. The solution that uses NFC-enabled digital badges — instead of QR codes — to power games, challenges and interactions within the Eventbase mobile app, all while giving organizers measurable data on attendee participation.

Grip, an AI-powered event, matchmaking and networking platform, has launched Grip AI Assistant, a built-in tool that resolves attendee, exhibitor and sponsor queries using event data already in Grip, including agendas, sessions and meetings. The assistant is available now to all Grip customers.

Jublia, a Singapore-based mobile event app provider has rebranded and “re-architected” its platform as Jublia AI, focusing on AI-driven event intelligence. The updated platform introduces natural language, query-based event interactions, real-time behavioral insights for organizers, and a new back-end process where organizers help train the system as part of their workflow. 

Map Your Show, a floor plan and exhibitor management platform provider, has launched the MYS Attendee Floor Plan, an upgraded map designed to improve attendee navigation and planning. The new version includes full campus views, points of interest, embedded session details, point-to-point directions in the mobile app, and enhanced search.

Momentus Technologies, a venue management software provider, announced new AI-powered platform updates aimed at reducing manual work and improving day-to-day venue operations: Ask Mo, an in-platform assistant for operational questions and data access; Momentus Analytics, which surfaces sales, revenue, pipeline and space utilization insights; and Smart Imports, which automates bulk event data entry with validation. 

Wordly, provider of AI-powered live translation and captioning mobile apps, has released new features for the Wordly Translation App available now at no additional cost to existing customers. The new features include background audio so users can multitask, audio playback with screens locked to save battery, faster language search, push-to-talk for speakers, and automatic language detection when speakers switch languages.

Partnerships

Amego and Voxo have announced a partnership, to deliver Voxo’s AI-powered session recaps directly inside Amego’s AI-powered mobile event app. The integration enables organizers to get insights on session interest, content usage and attendee behavior.

eShow, an event management technology vendor focused on trade shows, has formed a strategic partnership with NoteAffect, a provider of interactive learning and session recording tools. The integration allows live session content to be recorded, captioned, summarized with AI and accessed within the eShow event app, giving organizers live data on attendee engagement.

Kampfire, a provider of photo-based post-event engagement software, has joined the Cvent App Marketplace, enabling a plug-and-play integration within the Cvent platform. The integration allows event teams to create personalized engagement hubs using event data to support post-event follow-up and measurement.