Articles tagged “event tech”

Managing rooming lists is the "most hated job in hotels" because much of the manual workflow involved hasn't meaningfully changed in years. Hivr and Radisson are using AI to go after a problem most others have ignored.

The event tech market is shrinking even as its capabilities expand, with every AI integration raising the bar for what planners expect out of the tools.

For Sina Bünte, innovation isn’t about disruption; it’s about execution. Drawing on lessons from the Olympic Games and Cirque du Soleil, she focuses on continuous experimentation, smarter use of AI, and designing events that match how audiences engage and learn.

Gartner’s latest assessment of event tech vendors comes with a new name, a narrower scope, and a reshuffled leaderboard.

One major investment stole the spotlight, but most event tech companies are focused on partnerships, integrations, and — of course — AI upgrades.

Event teams don’t lose budget because leaders hate events. They lose budget because “success” gets framed as vanity metrics that can’t survive a CFO’s follow-up question.

Matching AI-powered sourcing, payment, and event management functionality with a powerful player in business travel and expense management is a shrewd move. BoomPop has scored a powerful partnership that no doubt will be good for business.

It’s a new year, but many players in the event tech sector are taking one of two familiar approaches: buy a competitor to gain customers or repackage the product with a heavy dose of 'AI-driven' automation.

Organizers of the 2026 Winter Olympics are deploying predictive crowd tech, digital twins, and AI-driven operations to manage the sprawling, multi-cluster footprint — a real-world template for future mega-events.

The popular travel search engine arm of Booking Holdings is betting that its polished user experience can lure corporate clients into managing business events on the platform.