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Skift Meetings

Toolkit

Toolkit

Great events are built on strategy, innovation, and the right resources. The Skift Meetings Toolkit is your go-to hub for best practices in managing meetings and events.

Start from scratch or sharpen your skills with hundreds of information-packed articles about meeting planning. All the tools you need in your everyday job, in one place, organized by category.

Explore the subcategories from Skift Meetings Toolkit:

Read more

Accessibility & Inclusion: Design events that are welcoming and accessible for all.
Budgeting & Cost Savings: Maximize impact while keeping costs in check.
Careers & Personal Development: Advance your career and professional skills.
Contracts & Duty of Care: Safeguard your events with smart risk management.
Event Technology: Stay ahead with the latest tools and innovations.
Ideas & Inspiration: Fresh concepts to elevate your events.
Logistics & Operations: Master the details for seamless execution.
Marketing & Promotions: Drive attendance and engagement with smart strategies.
On The Road: Travel tips tailored for event professionals.

Stay ahead with trusted expertise so you can build better meetings and events.

Woman making a TikTok
Event Marketing & Promotion

6 Ways Planners Can Get Started on TikTok

TikTok is the social media platform of choice for showcasing events using video. But plan to spend some time familiarizing yourself with the site before jumping in, or users might pass right by.
Barbara Scofidio | 10 months ago
Pinterest
Ideas & Inspiration

7 Ways Planners Can Use Pinterest for Inspiration

Meeting planners who overlook Pinterest are missing out on a valuable tool for discovering and curating event design ideas and inspiration. 
Barbara Scofidio | 10 months ago
pac man
Ideas & Inspiration

15 Fun Games for Company Events

At the end of a long day of meetings, people just want to play. Planners can shift the vibe by adding fun, interactive games during the evening reception.
Barbara Scofidio | 10 months ago
two women meeting
Careers & Personal Development

One Association CEO on Elevating the Role of Planners

This association exec says planners are much more than just a final check — and often have the final say where meetings are concerned. 
Barbara Scofidio | 10 months ago
people toasting
Budgeting & Cost Savings

5 Ways to Cut Incentive Travel Costs Without Winners Knowing

Cost increases as a result of tariffs are hitting event budgets hard at a time when planners have already been navigating rising costs due to inflation. What can incentive planners do?
Barbara Scofidio | 10 months ago
people taking videos
Event Technology

10 Instagram Strategies to Build Buzz Around Your Event  

With some planning and creativity, planners can turn Instagram into a powerful marketing tool for events of all kinds.
Barbara Scofidio | 10 months ago
dog wheelchair
Ideas & Inspiration

5 Team-building Activities That Will Pull on Attendees' Heartstrings

From building wheelchairs for dogs to clearing beaches of microplastics, these 5 teambuilding activities leave a lasting impression on participants.
Barbara Scofidio | 10 months ago
phone
Careers & Personal Development

Build Your Personal Brand on LinkedIn: 6 Tips for Planners

Planners who put extra effort into LinkedIn, from carefully crafting their profiles to creatively showcasing their event prowess, will see the biggest return.
Barbara Scofidio | 11 months ago
meeting
Event Logistics & Operations

5 Reasons Off-Site Meetings Fail

According to organizational psychology expert Dr. Joe Allen, most off-sites regularly miss the mark. Here’s his advice on how to change that.
Barbara Scofidio | 11 months ago
hurricane
Contracts & Duty of Care

Extreme Weather Means More Cancellations and Pricier Insurance. What Can Planners Do? 

Planners need to sharpen their awareness of seasonality and avoid risky outdoor locations — that is, if they want to get their events insured.
Barbara Scofidio | 11 months ago

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