Articles tagged “research”

Data, paired with insights, is at the core of successful event marketing decisions and is more critical than ever. It helps meeting professionals design events that appeal to the audience they are hoping to attract.

Despite the decline in numbers compared to the pre-Covid era, a recent study on the value of the exhibitions industry in the UK presents encouraging figures for 2022, suggesting a complete recovery is not far out.

A new report points to the recovery of 13 of the top 25 U.S. markets for hotel group business compared to 2019.

A proliferation of internal meetings and customer advisory boards will help the meetings industry continue to grow next year.

Event attendees are younger than ever before. Now, planners have to find innovative ways of crafting engaging and impactful events.

At today's first-ever Skift Meetings Forum, there will be real talk about real meetings, and we can’t wait to share it with you.

The cost of events and conferences in the UK is up by almost 25%. Business is strong for now, but there are likely challenges ahead.

Despite the increased focus on event sustainability, it appears the industry is not quite on track to reach Net Zero targets.

A new report from Cvent indicates that Australian business event professionals are increasing event volume and spend, despite cost control being their top challenge.

New data shows that the rise of both virtual meetings and fully dispersed companies has decimated one-day meetings.