With fewer association meetings overall, the latest ICCA report reveals which destinations are gaining or losing market share in this competitive landscape.
More than half of the 700 planners attending MPI’s World Education Congress in Louisville were first-timers, which coincides with the industry's trend of being flooded by newbies.
It is no surprise that meetings are getting larger, but what is surprising is that they have increased 25% from an average of 116 attendees to 145, according to newly released data from Knowland and Amadeus.
From pricing strategies and event frequency to experiential offerings and sustainability practices, Eventbrite's annual event trends forecasting guide offers a glimpse into the shifting focus of organizers and attendees.
If your meetings are not inclusive and attendees don't feel respected, valued, or emotionally safe, they may disengage. Diversity, for diversity's sake, is not enough.
As costs continue to rise, meeting professionals are shifting their gatherings to less-expensive secondary cities, according to meetings industry data company Knowland.
The latest UFI report clearly shows that the exhibition industry has not just survived; it's thriving. But what must be done to secure sustainable growth?