Articles tagged “research”

Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic. As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future.

New research suggests that event marketers are looking to increase the number of small events they run. They are counting on event technology to help with streamlining and replicating small events that deliver results.

Once again, we are looking ahead at how business events are evolving and what event professionals must do to stay ahead of the curve. Join us!

New research confirms business travel is recovering at expected rates, yet still far from pre-Covid pandemic levels. International business travel is only just above 50 percent of 2019 levels, but overall the data is reassuring.

UFI CEO Kai Hattendorf shares key trends impacting the exhibition industry and paints a picture of what trade shows will look like in the future.

Gathering audience data is key to understanding the priorities of meeting attendees. Through analyzing and interpreting both sentiment and behavior data we can improve the way meetings are designed.

Wrapping up an intense year filled with ups and downs, we share the most popular news stories published on Skift Meetings in 2022.

All of Skift Meetings' virtual summits, webinars and reports are pre-approved for continuing education clock hours (CEs), essential to certifying or recertifying as a Certified Meeting Professional (CMP). Best of all, they are all free of charge and available on demand.

Although small meetings are close to 2019 levels, larger gatherings are down over 23 percent.

New research shows that meeting planning is impacted by inflation and rising costs in ways few anticipated. As a result, obstacles abound, from unfilled job openings to supply chain issues yet to be resolved.