Event organizers are calling for a fundamental rethink of the association meeting bid process. Beyond process changes, they want associations to clearly explain the purpose of their events.
Organizers of the 2026 Winter Olympics are deploying predictive crowd tech, digital twins, and AI-driven operations to manage the sprawling, multi-cluster footprint — a real-world template for future mega-events.
Forrester's Tavar James on burning the B2B events playbook and embracing passion and self care to create unforgettable, human-centric brand experiences.
Innovation in meetings has moved from a “nice to have” to a “must have.” These innovators, chosen by our editors, share how the key is not being afraid to fail.
Beyond the everyday challenges of organizing memorable events that move the needle for companies, today's planners are under mounting pressure to inspire a burned-out workforce. New Orleans combines its rich history, deep culture, and modern innovation to host corporate experiences that spark creativity and foster connection.
Ruud Janssen believes true innovation is about simplifying complexity and getting people to work together and urges all event designers to leave their ego at the door.
Get hands-on with these prompts before IMEX America and step into the Skift Meetings [AI] Innovation Lab, prepared to turn AI-driven insights into bold, high-impact events.