Articles tagged “exhibitions”

Building a brand by thinking like a marketer is the key to creating a successful trade show exhibit experience that achieves business goals.

The meetings industry is evolving, including in its approach to event technology implementation. Having an internal IT team is crucial. Leaving it all to be handled by partners is no longer an option.

65,000 attendees, 4,000 jobs, and $88 million in revenue won't be coming to Los Angeles in June, with leading video-game-industry trade show E3 canceled for 2023. It was meant to be the first in-person show since 2019. However, major exhibitors were unwilling to commit. Will other events follow suit?

Informa, the world's largest trade show organizer, is acquiring Tarsus, a well-respected competitor. The move will add 160 events and media properties to Informa's portfolio. It will also strengthen its position in China as it prepares for a full return to in-person events in 2024.

Increased business travel from Asia is good news for global trade shows. MWC Barcelona 2023 is seeing a solid increase in overall attendance, but it is still far from 2019 levels. Meanwhile, IMEX reports strong buyer demand from Korea and China.

Australia is looking to quickly rebuild its pipeline of international events following the disruption caused by the Covid pandemic. Hosting the region's industry trade show and relaunching an iconic destination showcase event is a sign that Australia means business.

Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic. As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future.

Emerald has acquired its third female-led company in the past year. With diversity, equity, and inclusion a focus, 50 percent of Emerald’s leadership team identifies as female and 20 percent as a person of color. 

UFI CEO Kai Hattendorf shares key trends impacting the exhibition industry and paints a picture of what trade shows will look like in the future.

Although small meetings are close to 2019 levels, larger gatherings are down over 23 percent.