Articles tagged “event tech”

Software giant Adobe is paying a lot of attention to real-time event data. It is boosting its data-capturing capabilities by partnering with event marketing platform RainFocus with a focus on online personalization.

The Vendry has launched Copilot, a browser extension that displays additional vendor information as they surf the web. This new technology is a clever way of using the company's extensive database of vendors.

The world's largest event technology company is going private again. Blackstone will soon own Cvent and is bullish on the recovery of events and travel. After an initial offer was rejected, the deal is worth approximately $4.6 billion.

Despite positive financial results, Eventbrite is laying off eight percent of its staff. Its restructuring plan involves relocating development, customer support and operations roles away from the U.S. as well as cuts to real estate.

On paper, this deal makes perfect sense. Hubilo is keen to move beyond virtual events and build a strong offering for in-person events. Fielddrive brings innovative badging and on-site solutions. Now the challenge is gaining market share.

Panos Moutafis, co-founder and CEO of Zenus, discusses the value of understanding attendee behaviors and shares the benefits of the company's unique AI-powered platform aimed at business events and retail.

Generative AI is set to revolutionize event marketing. This native integration with event management platform InEvent is the next step towards AI-written copy becoming commonplace across business events.

Layoffs have impacted almost all major tech companies. Zoom is downsizing by 15 percent and may be shifting its focus away from live events.

Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic. As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future.

New research suggests that event marketers are looking to increase the number of small events they run. They are counting on event technology to help with streamlining and replicating small events that deliver results.