Articles tagged “event design”

For an event to be truly successful, it must instill a feeling of belonging, which in turn is an act of inclusion. That is exactly what Google's Xi Days did.

Well-designed meetings deliver results and satisfy one or more of the six reasons for holding a meeting. While meeting in person is preferred, it's not enough. Meetings are only effective if they adequately address business needs.

Corporate planners are building new centers of event excellence in new and collaborative ways. Some aim to inspire the entire meetings industry, while others focus on standardizing their event design and procurement processes.

Evoking emotion and stimulating the senses is the key to attendee engagement and creating positive, lasting memories, yet most planners still neglect experience and stick with convention. 

Working from home offers many benefits, but building trust and forging connections is harder. Designing purposeful, engaging events can help.

Once again, we are looking ahead at how business events are evolving and what event professionals must do to stay ahead of the curve. Join us!

Having designed meetings since 1992, Eric de Groot is uniquely experienced in creating human gatherings. He believes that a collaborative approach is needed to create meetings that change behaviors and drive businesses forward.

Montreal’s image as a creative hub owes a lot to C2. The iconic business event plays a key role attracting investment to the city and creative sponsor activations are an important part of how it delivers value.

If attendees are not enjoying their event experience, they will leave or not show up in the first place. Attendees now want more control over the event experience, so planners must become designers of time.

As people look for new reasons to attend events, some stand out by focusing more on the flow and less on the logistics.