The results are in. Keep keynotes short and dedicate more time to face-to-face interaction. Expert meeting designers lead the call for rethinking conference agendas.
When Nashville fully embraced its musical roots, it solidified its brand and distinguished itself from other destinations. Now, the city is reaping the tremendous benefits of that decision.
The importance of company culture continues to grow, even more so when you are in the process of integrating multiple entities with their own cultures into one brand.
Attendee wellness is a hot topic for planners. Providing wellness opportunities as part of business events can not only offer health benefits to attendees, it can also provide high-quality networking and bonding opportunities.
Quiet rooms may be designed to support those with some form of neurodivergency, but they end up benefiting all because, let's face it, conventions can be overwhelming.