A career in events is one of the best available, and it should be able to attract the best talent. Here’s how to make that happen.

The old tunnel-vision focus on the traditional sales funnel is now too narrow. It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.

Burnout is a growing crisis among business professionals, and excessive screen time may be partly to blame. Here are three ways to help your attendees unplug from their devices, reconnect with the moment, and recharge their own batteries.

Event organizers have the power to bring diverse groups together to create change for the better. Here are four ways to be a changemaker and leave an event legacy.

For today's attendees, bleisure travel isn't just about beaches, outdoor adventures, and sophisticated meeting venues — they want a destination that will also deliver authentic local charm alongside a strong sustainability record. Find out why South Walton, Florida, is perfectly positioned to meet this new demand.

In the age of Zoom fatigue and hybrid work, outdoor activities are an ideal solution for team-building exercises that re-energize participants and build company culture. Discover eleven inspiring ideas grounded in real-world Arizona adventures, and download the accompanying free planner checklist to make sure your outdoor event goes off without a hitch.

In today’s pressure-cooker environment, planners want the same immediacy and variety as in their online grocery shopping. GroupSync’s instant booking gives them the faster, smarter decision-making capabilities they crave.

If attendees are going to take on the challenges of traveling to your next event, they’re going to want to see more than the inside of the conference venue. Find out how the “one contract, one contact” model can simplify your planning process and help every member of your audience maximize their time on the ground.

The future is here: Plug-and-play hologram technology is now accessible for meetings and events. To find out more about how it works and why it stands to revolutionize the audience experience, Skift Meetings sat down with ARHT Media, a leading supplier of hologram technology.

As sustainability becomes increasingly vital in the world of meetings and events, planners and destination marketing organizations must adopt a strategic approach to improving their practices. Trends indicate that this work will become more important than ever in 2023.